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Collecting Data is Easy, Analyzing It is Hard
Marketers are spending more and more money to collect more and more data without having a clear idea of what they’re going to do with it.That’s the conclusion of a new report, “Data-Rich and...
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8 Lessons You Can Learn From the 2012 Presidential Campaigns
By all accounts, the 2012 Presidential campaign was one of the biggest “big data” events ever. Not only that, but IT is said to have played a major part both in President Barack Obama’s win and Gov....
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How Overhyping the 'Hype Cycle' Makes Positive Change Harder
In 1995, Gartner came out with one of its most enduring memes, the “Gartner Hype Cycle.” Like the Kubler-Ross model of grief, it has five stages: Technology Trigger, Peak of Inflated Expectations,...
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4 Things You Need to Know to Benefit From Data-Driven Decisions
A recent report by the Economist Intelligence Unit (EIU), based on a survey of more than 500 senior executives, primarily C-level, indicates that companies making decisions based on data tended to do...
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3 Questions With Kirk Borne About Big Data
Kirk Borne is a Multidisciplinary Data Scientist and an Astrophysicist. He is Professor of Astrophysics and Computational Science in the George Mason University School of Physics, Astronomy, and...
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3 Questions With Michael Cavaretta, Data Scientist at Ford Motor Co.
Michael Cavaretta is technical leader of predictive analytics for Ford Motor Co., in Dearborn, Mich. He was hired by Ford 15 years ago, while he was working as a consultant for Churchill Systems doing...
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2014 Tech Trends Deja Vu All Over Again
Now we come to the other great blogging tradition for this time of year: the next year’s “trend” story. Needless to say, we didn’t invent this idea; all sorts of other people are also releasing their...
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3 Questions With Security Expert Theresa Payton
Theresa Payton, who served as CIO of the White House from May 2006 through September 2008, is now CEO and chief advisor of Fortalice, a cybersecurity consulting firm. She is also the coauthor of...
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Why 'Data Efficiency' is the Next Big Phrase in IT
Christopher Surdak, a former senior manager for storage technologies for Accenture, is an expert in collaboration and content management, information security, regulatory compliance, and cloud...
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3 Questions With 'Data Nerd' Carla Gentry
Carla Gentry, a self-proclaimed data nerd who even uses the term as her Twitter handle, has been working in data science for 16 years for Fortune 100 and 500 companies such as Johnson & Johnson,...
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3 Questions With Big Data Recruiter Catherine Reynolds
Catherine Reynolds is principal recruiter and owner of OnBoard Recruitment Advisers, which specializes in analytics, insights and recruiting in the big data area. She has an MA in journalism from Ohio...
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Wrestling With the Ethics of the Facebook Experiments
In the era of big data and analytics, the conventional wisdom seems to be that businesses should try lots of different things, test the results and continuously optimize to develop new innovations and...
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Want to Become a 'Data Whisperer'? Here's How
Big data is a big topic lately. But for all the talk, there’s very little action. In truth, big data can be a difficult topic to wrap your head around. Discussions either take the 20,000-foot...
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Why You Need to Care About the 'Data Lake'
Have people been telling you to go jump in the lake recently? This may not be a bad thing—if it’s a data lake.A “data lake,” by definition, is the opposite of silos or the structure of a data...
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Taking a Deeper Look at 'Big Data'
A surprising number of organizations that are trying to harness the power of big data are making big mistakes, according to a recent report from the Economist Intelligence Unit. Many are even doing the...
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Silos Getting In the Way of Big Data Utilization
Silos are standing in the way of big data. Whether in data sources or organizational structures, silos lead to complicated analytics and lackluster results on big data initiatives, according to a...
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